In this project I took on the redesign for the packaging of Odwalla brand smoothies. I worked to drastically simplify the labels and create a design that really highlights the quality and variety of ingredients that go into each smoothie. I used a simple lockup to list the ingredients and created some original illustrations of the fruits and vegetables for a little pop of color. In researching Odwalla I was charmed by the origin story of the company and chose to feature the narrative on the carrier to create a sense of story and integrity behind the big brand name.
Birds Eye View Film Festival is an annual film festival held in London that celebrates the work of women filmmakers from around the world. I designed a logo for this festival that makes reference to the framing devices used in filmmaking while also incorporating a hand drawn feel. I created a long scroll event website that highlights the theme of the year—Girls, Guns, Icons, Artists—using many of the striking film stills from the festival’s featured films. I explored the way that the branding system could be implemented across several different promotional items for the festival.
Innovation Right Now is a series of articles and interviews that explore the current state of groundbreaking new technologies and inventions. I’ve designed a special section that brings these pieces together alongside selected photography and original illustrations.
This is an experimental book I designed for Margaret Atwood’s short story, Happy Endings. The story is structured by an alphabetized list and using this as my basis, I created collaged spreads to accompany the content of each letter. The book was made using French fold binding and is lined with retro wallpaper patterns.
Design is Art is Design is a fictional conference that deals with the many ways that art and design practices intersect and overlap. I developed the conference identity around a simple set of ink brush strokes that I created. I felt the brush strokes beautifully capture the bold mark making that is foundational to so many creative visual practices. Using these brush strokes and a simple color palette, I developed a website, poster, and brochure for the conference.
This is a short video I animated and narrated based on Starlee Kine’s cutting board. I am a big fan of her writing and wanted to instill a bright, quirky feel in the animation to match the style and humor of her writing.
This poster is designed to capture the function of the vegetable peeler. For this project I enjoyed taking on the role of food stylist, photographer, and designer. I chose to focus on the peels themselves to create letterforms, simultaneously capturing the unexpected beauty of the peels as well as the function of the peeler as a tool. I included here the final poster as well as some additional sketches and compositions.
This project is a short trailer for the themed collection “Food on Film” from the Criterion Collection. I used a selection of food-focused clips from the featured films and worked to integrate typography into the scenes in a playful and interesting way.
This project investigates the way that slang can act as a bellwether of change, with new language often emerging at the forefront of cultural movements. The short video piece incorporates a range of material including radio, film, television, photography, and music, moving chronologically from the 1920s through the early 2000s. Together these words tell a history, chronicling major historical events, rapidly shifting technology, and changing ideologies.
The piece was included in the Post-Baccalaureate Graphic Design final exhibition. For the exhibition I created a floor to ceiling typographic installation to present the video. I’ve also included a selection of pages from the final process book.
In this project I designed a series of moving icons to represent the “Big Five” personality types. The Big Five are five broad dimensions used by psychologists to describe and understand human personality. I sought to capture the feel of each personality type with my icon and designed a series of webpages using the icons that further explain the individual traits.
These are a series of hand drawn chalkboard designs I created for a variety of businesses in
the St. Louis area. Some clients I worked with include: The City Museum, Yellow Brick Creative Studios, Central Table, and Northwest Coffee Roasting Company.
This is a logo and poster I created for the Maryland Academy of Pediatrics. TREE is an initiative designed to help pediatric clinicians promote positive loving connections between parents and their babies.