Ruby’s Holiday Sale

I designed this campaign for Ruby’s 2024 Holiday Sale. Ruby’s is a member run nonprofit ceramic studio in San Francisco’s Castro neighborhood. The project included printed posters and several social media graphics. To create the visual identity for the campaign, I simplified ceramic forms from artists participating in the show into silhouettes. I applied a bright color palette to the shapes to create a bold, eye-catching design that could be used in a variety of combinations across the different campaign assets.