In this project I took on the redesign for the packaging of Odwalla smoothies. I worked to drastically simplify the packaging and create a design that really highlights the quality and variety of ingredients that go into each smoothie. I used a simple lockup to list the ingredients and created some illustrations of the fruits and vegetables for a bright pop of color on the label. In researching the company I was charmed by the origins of this giant brand and chose to highlight this story on the carrier to add a little narrative and warmth.