Modsy Out-of-Home Campaign
In 2018, we launched Modsy’s first out-of-home campaign in the Seattle area, featuring three billboards, bus ads, and a fleet of branded trucks. The goal was to test the impact of large-scale advertising on brand awareness in that market. I led the design process from initial concept through final production.
I collaborated with our interior designer and 3D artist to art direct a cohesive set of visuals, and worked with our copywriter to develop short, engaging headlines. I finalized all designs to spec and delivered the assets to the printers for production.
Art Direction // Design
Designs
After several rounds of design exploration, we landed on a pared-back visual style that subtly suggested interior design without feeling cluttered. The minimalist approach made the messaging easy to read and created a strong visual impact both up close and from a distance. It also proved highly adaptable, scaling effectively across the wide range of sizes and formats required for the different campaign assets.
