Modsy Black Friday Sale Campaign
Design // Art Direction
A key focus of the marketing team was our large sales campaigns, with Black Friday consistently being our biggest and most profitable event of the year. When working on these campaigns, I helped define the visual direction to ensure clear communication and a cohesive look across all the sale assets. I created coordinating designs for multi-week email campaigns, website pop-ups, banners, social media posts, and ads. Below is a selection of assets from a Black Friday sale campaign.
